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Amazon merchant caught bribing customers for five-star reviews (Digital Trends)

Saturday, 28 January 2012 - 06:28 AM

Digital Trends - As reported by the New York Times earlier today, an Amazon merchant known as VIP Deals issued a letter to all customers that purchased the Vipertek black leather, case folio cover designed for the newly released Kindle Fire. As detailed in the correspondence here, the merchant offered a full refund of the $10 case in exchange for a review on Amazon. While the letter didn’t specifically ask for a positive review, it stated “Please share your experience to help others learn more about the specific features and qualities of the product, what you liked about it and the benefits to owning the product.” Later in the document, the seller went on to state “Please also rate your 5-star experience, we strive to earn 100% perfect perfect ‘FIVE-STAR’ scores from you!” The letter was dated December 16, 2011.

Original Article